In the search engine optimization environment, much has changed – and there are many SEO tips out there.
However, some fundamentals remain unchanged.
For example, targeting keywords with the sole purpose of raising organic rankings no longer works for search engines, but picking the right keywords remains a vital part of the puzzle.
Beyond having SEO juice, keywords say even more about consumers and what they struggle with.
For so many SEO tactics, it’s almost difficult to decide which ones you can adhere to and easily ignore.
Is connecting a thing of the past? Should you dedicate your time and energies to SEO? How do you write a title tag for search engine rankings? Where converge SEO and social media?
And, seriously, what are the best SEO tips for results?
Both B2B and B2C advertisers seek more web leads, resulting in 8.5X more clicks than paying search results.
Brian Dean did a fabulous job creating a post with 200 Google ranking variables. The post became immensely successful, generating thousands of new leads from Brian’s organic quest.
This post will not be as in-depth as Brian’s, nor will I answer all the above questions. I’d rather teach you the 10 most important SEO tips you need to know to make your site rank right now.
If you’re focusing on these tactics alone, you’ll certainly push more organic traffic to your blog and boost your search rankings without a Google penalty chance.
Let’s start with:
Important SEO tips: Remove Anything that Slows Down Your Site
Page speed is important in SEO.
In the past, a slow-loading site might get away. I remember waiting about five minutes until a famous full-loaded news portal.
I’m sure you can relate.
That’s never a pleasant experience, but it’s death kiss on today’s marketplace.
A sluggish page frustrates consumers, discouraging them from purchasing your stuff.
Strange Loop data reveals that a mere one-second delay in page load time will produce a whopping 7% conversion loss.
A sluggish site is untrustworthy for prospective customers. Day. Period.
Search engines often need page pace. According to eConsultancy, “40% of people desert a website that takes over 3 seconds to load.”
When companies grow more conscious of ways to produce targeted leads and raise sales through search engine optimization, demand for pace is enormous.
On April 9, 2010, 10 years ago, Google added site speed as an all-important ranking consideration.
This means that if your pages are sluggish, you’re battling a losing battle for top organic listings, regardless of the consistency of your content or website design.
Remove non-essential elements that slow the web. If you are a WordPress customer, try deactivating unnecessary plugins.
Declutter your sidebar and place just important widgets.
Important SEO tips: Link to Other Websites with Relevant Content
Brian Clark, founder of Copyblogger Media says:
Linking out to other blogs is critical to growth.
Some people think that connecting to important, reputable information sites is bad because it keeps people off your website.
I don’t think so. Link building remains a key aspect of smart search engine optimization strategy. I use plenty of high-quality pages and outlets, like my own competition.
Why? Why? It benefits you, my reader.
Important SEO tips: Write for Humans First, Search Engines Second
Recently, I found that more and more bloggers and content owners are returning to the old SEO process, where keywords meant to push search results overshadowed the actual qualities of entertaining, useful content. If that’s you, it’s time to change your attitude.
Many users already don’t capitalise on long-tail keywords, choosing to trick search engines.
Important SEO tips: Encourage Other Trustworthy Sites to Link to You
Inbound ties are also largely the lifeblood of search engine rankings.
Combining dofollow and nofollow connections, you get a normal connection profile that even Google can award.
Content marketing is about making high-quality content that encourages users to connect to you and post your content on social media.
Know why many bloggers connect to my posts?
The main factor in my performance is that I devote a lot of time, effort and energy to create a single post or other material.
How much work do you assume when making “The Complete Guide to Build Your Personal Brand?”
This wasn’t a post we put together in an hour—creating this content took multiple hours over several days.
When you’re at the forefront of the business, making informative content and connecting to authoritative websites, you’ll find that more people can automatically connect you. This is the basis of successful linking.
Important SEO tips: Have Web Analytics in Place at the Start
After specifically describing your search engine optimization targets, you need tools to monitor what works and not.
Google Analytics, Google Search Console and other web analytics solutions will help you track your results.
Tools like Crazy Egg even show you where your guests press and how they navigate away from your pages.
These web analytics should be in operation before sending the first user to the blog or landing page.
Important SEO tips: Write Unique and Relevant Meta Descriptions for Every Page
One of the most critical SEO tips for most people is the well-crafted meta overview.
The meta overview is the first segment people see while using Google to find users.
Generally, the search giant doesn’t like duplicating material. Yes, there are moments where you need to quote a paragraph or statement from another site (and refer back to the source), but if writing duplicate material becomes your lifestyle, you’ll find it almost difficult to be a long-term success.
In the same way, duplicate meta definitions may cause trouble. But even though you’re not immediately penalised, you really don’t have a perfect user interface.
You can’t get the same meta definition for a website talking about email marketing and a sales page. These topics have a huge difference, and your meta descriptions can convey the reality.
If you’re a WordPress customer, downloading the All-In-One-SEO Pack or Yoast plugins will correct redundant meta descriptions.
Then scroll down to the bottom of the page in your WordPress editor and apply a special tag and meta definition.
Important SEO tips: Use a Simple, Readable URL Structure
F users can’t read or recognize the URL, so search engines can be disappointed.
The URL above is lengthy, so it’s convenient for users and search engines to understand. No numbers or characters except words and dashes.
Stay away from URLs like this:
Those figures don’t tell consumers what to expect from the content.
Search engines follow search apps.
Brian Clark once said Google bots are like babies that require daily spoon-fed. And, he’s okay.
Even in this quest era, like RankBrain, search spiders are only programs, not humans. You must lead them accordingly.
Brian Dean’s structure is what people can do, and what I do. He guarantees that every URL has only two or four terms.
This makes the URL memorable, search-friendly, and quick to type. Copyblogger does the same thing:
Often, skip terms like a, a, but, or in.
Read more about managing the page URLs in this infographic:
Important SEO tips: Build Momentum with Social Signals
Social networking is a vital part of SEO policy, and essential social cues. You must concentrate on increasing yours.
It’s true that Google hasn’t applied social signals to its ranking algorithm factors, but I personally saw social signals affect search engine rankings.
Don’t like me?
Well, several case studies proved the effect on search engine rankings of social posts, likes, tweets, and pins.
For example, Moz ranked on Google for “Beginner’s Guide” after Smashing Magazine tweeted the guide. Shrushti’s search rankings increased from page 400 to Google’s page thanks to social media.
To get more social cues, the laws haven’t changed. Here’s your summary:
Create meaningful, shared content through the social media channels.
Add and visualise buttons to your message.
Encourage sharing by telling them.
Host a contest to get more shares.
Identify and alert social media influencers/power users in your message.
Social media are at your disposal. Using it, use it well.
Important SEO tips: Use the Right Keywords in Images
Images are critical for optimising search engines.
Google devoted its entire search results to photographs. This should tell you how worried pictures the search engine giant is.
When users search for a picture, what do they search for?
Therefore, use the right keywords in your picture names and accompanying text (like the caption). Of instance, this is not allowing keyword stuffing.
Important SEO tips: Publish Unique Content Consistently to Improve SEO
According to the Content Marketing Institute, creating original content is a difficulty for most marketers.
If you’re a B2B or B2C marketer, you need to be disciplined in creating content.
Perhaps more critical than you would imagine, because of something called the “new element.”
Unique content is one of the reasons affecting this freshness score and the search engine rankings for that particular website.
Hope you find these SEO tips helpful. If you follow the tips above, you’ll get to higher ranks and more traffic.
Here are few final ideas for your target audience:
If you’ve written a post in the past that’s no longer important to users, particularly due to recent changes to Google, update that blog. In or worst-case situation, 301 redirect it to new, fresher content on your web.
You will maintain backlinks, social media likes, and other on-site interaction metrics already won.
Lastly, learn to prioritize and build content around long-tail search phrases (e.g., social media marketing techniques), not keywords (e.g., social media).
When building links, consider consistency, not quantity. And, make the websites mobile-friendly.
If you want to make a WordPress in just less than 10 minutes, just head over to this article.